Booooooom! are (is) doing just what I'd hoped someone would do. It's invited people to make little boats, launch them, photograph them and sent in the images. Love the way Jeff has woven in the community approach to all this.
Here's the entrance guidelines.
They're also being published in the Vancouver Sun when they're good and ready, so I'll keep 'em peeled for that.
But also invites others to rule with it